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Archive for the ‘Social’ Category

Understand your Audience

Posted by Tracy Spence On May - 3 - 2010

Successful PR is all about reaching the right audience with a message that is appropriate and meaningful to them. If you fail to know your target audience and the publications that they read, implementing the rest of your PR actions will be virtually useless. There is no point aiming to get into th

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Public Speaking

Posted by Tracy Spence On April - 26 - 2010

Fear of public speaking is called “glossophobia,” and an estimated 95% of all public speakers experience some degree of anxiety/nervousness when public speaking. So it is not surprising that people shy away from it. However, public speaking is a great way of sharing your knowledge and experie

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Public Relations and Sponsorship

Posted by Tracy Spence On April - 17 - 2010

To some, sponsorship is the only way they can achieve things. Charities for example, rely entirely on donations, fundraising and sponsors. As a thank you, often the only way is for the sponsored to promote your services. Giving something away for free costs you little, often just time, but what you

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Free advice as a PR Strategy

Posted by Tracy Spence On April - 9 - 2010

Free? Why would I give anything away for free? Most of us do this naturally, in discussions with friends or potential clients, but it’s the power of our words and advice that goes to help promote us and our businesses.  If you offer a little snippet of advice and it works, what does that say abo

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Part 4: Blogging and Content Marketing

Posted by Francois Muscat On April - 5 - 2010

This is the last post in our series where I discuss the importance of Blogging, Social Media and Content Marketing as a means for developing your business on the Internet. Content Marketing Strategy The development of a content strategy is the foundation for any digital marketing campaign. Content

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Using LinkedIn to Solicit Customer Feedback and Testimonials

Posted by Alison Lindemann On April - 4 - 2010

One great digital marketing tip to legitimize your customer feedback is to use LinkedIn to encourage customers to post testimonials  about you and your business to your LinkedIn profile.  These testimonials are many times more powerful than listing testimonials on your website from “Kevin B,”

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Integrate blog posts into your LinkedIn Profile

Posted by Gene Bonanno On April - 2 - 2010

Whether you own your own business or work for a corporation, blogging is a great way to stand out amongst millions of Internet users. Integrating your blog posts with your LinkedIn profile is an effective digital marketing method of promoting your blog. It also goes a long way to help develop your

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Part 3: Blogging and Content Marketing

Posted by Francois Muscat On March - 30 - 2010

This is post 3 of our 4 part series on our discussion of the importance of engaging in Blogging, Social Media and Content Marketing to enhance your business’ digital marketing efforts and overall visibility online. Website Content vs Print Content As you begin to write compelling content for

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How to Improve your Online Visibility

Posted by David Duncan On March - 28 - 2010

Most business owners would like to increase their online exposure. After all, without decent online visibility you will not increase your web inquiries by much. There is so much advice available, so where do you start? Here are some of the more effective strategies to help you boost your online vis

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Social Monetization and Online Reputation Management

Posted by Maribel Guiste On March - 26 - 2010

More often than not, we’ve all grown up in a society where image is valued. For individuals, groups, and businesses, your reputation is an aspect that is important and can also be fragile. Your reputation is how others view your services, how they determine your worth, and – ultimately – how

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