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Archive for the ‘Social’ Category

SMO – Social Media Optimization in Plain English

Posted by Francois Muscat On October - 28 - 2010

With the rise of blogs, social bookmarking, social networks and other Web 2.0 websites, social media has created a new source of traffic. A top story on Digg can drive much more traffic than a top search engine ranking.  This has created a process called SMO (Social Media Optimization). Social

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Great Online PR Tools: Sponsorship

Posted by Tracy Spence On October - 27 - 2010

Sponsoring a local charity, school or sports group can really raise your profile- both off and online. You can donate products, services, money or just time. The benefits of sponsorship, no matter how small, are very real. Of course you have the benefit of increased exposure to all the people withi

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How Your Business Can Use Blogging

Posted by Francois Muscat On October - 23 - 2010

You might have noticed lots of articles in the press and media lately about using blogs and social media to build and promote your brand and business. Social media includes social networks like Facebook and LinkedIn, blogs, Wikis like Wikipedia, YouTube and other social media (Web 2.0) websites.

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Great Online PR Tools: Freebies

Posted by Tracy Spence On October - 21 - 2010

One of the most cost-effective ways of promoting yourself and your business is giving some free advice. Blogging is a great way of offering free advice by way of hints and tips. Your blog will most certainly be a wealth of information on a particular subject. And your blog will be indexed well by t

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Use Social Media to Improve Search Engine Rankings

Posted by Francois Muscat On October - 17 - 2010

Everywhere you will find companies jumping into Social Media Marketing to engage with potential customers in conversations. It is quickly becoming essential to any company’s digital marketing strategy. Social Media Marketing (SMM) uses a combination of social networks, Twitter, YouTube, bl

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How to Attract Small Business Decision-Makers to Your Company

Posted by David Duncan On October - 14 - 2010

Companies that market to small businesses should focus on creating a social media strategy as a way of promoting their services and be open to trying new methods of prospecting. Companies that are marketing to this sector should have a strong presence at the top or on the most relevant social netwo

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What is your message with blogging?

Posted by Francois Muscat On October - 8 - 2010

Have you been blogging for your business for a while and it has not been as successful that you hoped it to be? Does your blog still have a few or no comments and hardly any interested visitors? Are you getting frustrated with blogging? What can you do? If you answered yes to any of those questions

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Advantages to Online Networking

Posted by Tracy Spence On October - 7 - 2010

Networking is a long term relationship building activity. We like to trust in the people we buy from. Traditionally networking is face-to-face. Online, as with offline networking, there are many places that we can meet people. Social media groups such as Facebook, blogs and Twitter are great exampl

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Using SlideShare to Promote your Business

Posted by David Duncan On October - 4 - 2010

Do you have a company presentation? You can use SlideShare to get the message out about your business. SlideShare provides tools and web space for publishing your business presentations online. An astonishing 25 million website visitors – most of them professional people – participate i

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The power of a digital marketing network

Posted by Alejandro Odio On October - 2 - 2010

Digital marketing is the art of sharing, interacting and creating together with the people interested in your company.  Understanding intricacies gets more complex every day.  With the appearance of new players on the field, with continuous changes from current players (e.g. Google Instant search

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