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Archive for the ‘Site’ Category

The Myths About Web Accessibility

Posted by WSI Corporate On March - 13 - 2010

The Internet has become such an important resource in our everyday activities that many governments have introduced legislation designed to ensure equal access to the Web regardless of any physical disability a person may have. In some parts of the world, such as the United Kingdom and Australia, b

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Landing Page Design: Ready…Fire…Aim!

Posted by Chuck Bankoff On March - 12 - 2010

It’s awful tempting to dive right into a landing page project with the first glimmer of inspiration; however even a brilliant concept is destined for failure if it isn’t objective driven. In order to accomplish your digital marketing goals, you have to know what they are. Is this an eCommerce w

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Typeface: Size Matters

Posted by Chuck Bankoff On March - 5 - 2010

It is hard enough to get a visitor to actually read your copy, so don’t make it any more difficult than necessary. Generally small font sizes “look” better because they mentally form a block which is a convenient design element. However, effective digital marketing trumps pretty every time. T

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Landing Page Copy: “I don’t have time to make it short!”

Posted by Chuck Bankoff On February - 27 - 2010

That’s what Mark Twain said over 100 years ago, and it’s still a challenge today. Writing content is easy; writing concise content in a limited space is a bit more difficult. We are dealing with two limitations that point to “less is more”: Fitting all the pertinent points onto the viewabl

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WSI Showcases Talent with 2010 Olympic Website Traffic

Posted by WSI Corporate On February - 25 - 2010

Under the talented guidance of WSI Internet Consultant, Jason Gervais, and his team, one of our clients has recently seen a 363% increase in their non-paid, organic search engine traffic! And over half of those visitors came from search engine optimization. This particular client is a curling equip

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