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Archive for the ‘Site’ Category

Web Accessibility Myth #8

Posted by WSI Corporate On April - 21 - 2010

In our last Web Accessibility series entry, we’ll deflate one more important myth that is often times thought to be true. Don’t let yourself get caught with an inaccessible site because of this one! Myth #8: Users should view a Website the way the designer intended FALSE. Despite what your We

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Web Accessibility Myth #6

Posted by WSI Corporate On April - 18 - 2010

We can definitely appreciate that many business owners, like yourself, must take two important factors into constant consideration as you explore your digital marketing options. These factors are time and money. So, to ease your mind a bit, here’s the sixth Web accessibility myth that we can disp

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Don’t “Welcome” Your Visitors

Posted by Chuck Bankoff On April - 12 - 2010

I think we can all agree that the Internet is not as shiny and new as it seemed a decade ago. Arriving on a website is no longer such a unique experience that you have to sacrifice the most valuable piece of real-estate (your top Headline) with “Welcome to Our Website!” Frankly, nobody cares…

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A Good Website is Just Like A Clean Car

Posted by Ron McArthur On April - 7 - 2010

I like driving a clean car almost as much as I like visiting a good website. And believe it or not, there is definitely a relationship between your website and your car. Both should be maintained, cared for, and kept looking shiny and new. And it’s because of this interesting philosophy that I wa

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What are the Elements of a Good Landing Page?

Posted by Chuck Bankoff On April - 3 - 2010

There is no ‘one size fits all‘ checklist of elements that comprise a good landing page. However there are some common elements… a menu you might say, of various digital marketing concepts and best practices you might want to consider. Don’t try to force-feed these elements onto you

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Web Accessibility Myth #5

Posted by WSI Corporate On March - 31 - 2010

It’s easy to get caught up with all the untruths while you’re still in your web development stage. This is another important one to watch out for. Myth #5: My target market only uses a certain browser with certain configurations FALSE. In the online world, you just can’t know for sure what

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Digital Paradigm Shift

Posted by Ron McArthur On March - 29 - 2010

Take notice of how the advertising world is shifting. Both consumers and businesses as we know them are getting online and following the move to become digitized. Forget the days of magazine print ads, billboards, radio spots, and even television commercials; these are all ok, if you’re stuck in

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Web Accessibility Myth #4

Posted by WSI Corporate On March - 27 - 2010

Today we’ll debunk one of the most prevalent digital marketing myths to date. Don’t let this one fool you and your company’s web developer! Myth #4: I don’t have to worry, since everyone on the Web uses Internet Explorer FALSE. Even though Microsoft’s Internet Explorer is currently the

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Web Accessibility Myth #3

Posted by WSI Corporate On March - 20 - 2010

In the second installment of our Website Accessibility Myth Series, is one of the most common misconceptions in website production. Don’t become a victim of this myth! Myth #3: Accessible pages are text-only and dull FALSE. By utilizing style sheets in your website design, your site can still b

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Video on Landing pages

Posted by Chuck Bankoff On March - 19 - 2010

Video can be a powerful digital marketing tool or an unwanted nuisance depending on how it is used. NEVER start playing the video automatically when the visitor arrives on the Landing Page!!! No one likes a commercial forced on them. The visitor just may not be prepared. In fact visitors might be i

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