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Archive for the ‘Site’ Category

Free Webinar! Landing Page Design: Common Mistakes & Tested Techniques

Posted by Ron McArthur On August - 23 - 2010

We’ve already scheduled next month’s free Internet marketing expert webinar, and this particular digital marketing topic aims to teach you how to effectively convert your website traffic into paying customers. Facilitated by Chuck Bankoff, it’s set for Wednesday, September 15, 2010, and it’

September 15, 201014:00to15:0017:00to18:00 Read More →


Category: Events, Search, Site, Webinar
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What makes great Content?

Posted by David Duncan On August - 20 - 2010

One of the questions I am constantly asked is what makes great content? We have all heard the expression that “Content is King” but how do you go about getting the content out there so that others will engage with it? The key is to make sure you have a concrete digital marketing strategy for de

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Category: Search, Site
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Cooking Up Your Own Digital Marketing Strategy Part 1

Posted by WSI Corporate On August - 17 - 2010

E-mail marketing campaigns, pay-per-click ads and electronic newsletters, are just a few of the online strategies that are lumped together in the category of digital marketing. But on the other hand, digital marketing also includes SMS-driven contests, Twitter-based promotions, and Facebook pag

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Category: Site
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The 1-2-3’s of Landing Pages

Posted by Alison Lindemann On August - 4 - 2010

It is typical for people to jump into landing page development without first establishing a clear digital marketing strategy, and then confirming the purpose of their landing page.  Most landing pages have no clear purpose and not surprisingly, they don’t perform as well as intended.  Let’s s

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Category: Site
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Today WSI held another free webinar as a part of our ongoing Internet Marketing Expert Webinar Series. But for the first time ever we had two WSI Search Marketing Strategists facilitating the session: Neal Lappe and Chris Leone.  Both Neal and Chris held two one-hour sessions providing attendees w

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Category: Search, Site, Webinar, Whitepaper
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Choosing the Right Domain Name

Posted by Chuck Bankoff On May - 21 - 2010

There is a lot more to consider when choosing a domain name than once might think at first glance. Once you build your website, publish your domain name on collateral material and optimize it for search engines, you are somewhat committed… so better make a good choice up-front. In general, here a

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Category: Site
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To Scroll or not to Scroll?

Posted by Chuck Bankoff On May - 12 - 2010

First off, I want to go on record by stating that scrolling is not inherently evil… or disastrous. In fact it may be infinitely more desirable than trying to fit 10lbs of crap into a 5lb bag. Over the years I’ve had several clients that understood what the “Fold” is, and proclaimed that “

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Category: Site
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Another Great Session in Our Internet Marketing Expert Webinar Series

Posted by WSI Corporate On April - 29 - 2010

Thanks to everyone who joined us for this month’s free webinar about online video marketing! And a special thanks to WSI Social Media Strategist Drew Himel for facilitating it. It was another successful and highly informative session in our Internet Marketing Experts Webinar Series and hopefully

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Category: Site, Webinar
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How to Create Videos that Sell

Posted by Alison Lindemann On April - 24 - 2010

When creating your first video, it doesn’t have to be an expensive production. Many people are simply using their webcams or screen capture software. The video can be as simple as recording yourself talking about your products and services. If you are not comfortable getting in front of the camer

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Category: Site
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Who Else Wants to Know What Our Visitors Are Looking At?

Posted by Chuck Bankoff On April - 21 - 2010

As I’ve mentioned, you have between 2-8 seconds to interest your visitors before they decide to leave, or go deeper into your website. Naturally they will only see so many elements of your landing page before they make that decision. Remember, people don’t read on the Internet, they scan. They

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Category: Site
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