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Archive for the ‘Site’ Category

Betty Wants a Cheap Website

Posted by Chuck Bankoff On February - 16 - 2011

For those of you who don’t know Betty, she is a composite of actual clients we’ve had over the years. In fact, you might actually be Betty. I pride myself on being a patient person and a good listener, but sometimes I have to question the logic of my own clients. We typically work with professi

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Build your business website to be a success

Posted by Francois Muscat On January - 7 - 2011

If you want your website to be a success online, you will need to think and plan strategically about your website visitors and what action you want them to take. Most websites don’t do this.  This is what will set you apart from the rest. Your website is your business image to the world

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Viral Marketing Magic

Posted by David Duncan On January - 3 - 2011

In these tough economic times many business owners are looking for ways to reduce cost and improve productivity. The marketing budget is one that is looked at very carefully and although it is often targeted for reductions there may be ways of finding more cost effective ways to spread your message

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Offline Conversions – Measuring Phone Calls

Posted by Chuck Bankoff On December - 29 - 2010

One thing that many businesses overlook is how important offline conversions are. When reviewing the success of your SEM program, you should remember that often times people find you on the Internet, but choose to visit your place of business or simply call instead of using the Internet to make th

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What Are Key Performance Indicators?

Posted by Chuck Bankoff On December - 14 - 2010

Key Performance Indicators (KPI) are the metrics most indicative of how well your digital marketing campaign is performing. These are the big things that “move the needle”. For example: if you have a high “Bounce Rate” (visitors come to your website and never go beyond the landing page) tha

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Do you know your website audience?

Posted by Francois Muscat On November - 24 - 2010

You want to attract people who are interested in what you have to offer. Knowing who your audience is and what they are looking for is critical. Your website needs to focus on a specific segment of people with a specific need. Many people try to make their website be too broad and be everyt

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Last week Doug Schust, WSI Consultant and conversion architecture expert, facilitated an outstanding free webinar for business owners and marketing professionals to discuss the key components it takes to attract online traffic and then keep them on your website! Persuading your site’s visitors to

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Top 3 Tips for Your Business’ PPC Campaigns & Landing Pages

Posted by Ron McArthur On November - 16 - 2010

In spite of the size of your business, its industry or the nature of your digital marketing strategy, I am sure that we can all agree on one thing: There is very little point in spending money attracting people to your company’s website if your pages aren’t doing the job properly! Poorly imple

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It’s November 1st already and this month’s free webinar is actually only 3 weeks away. So mark down the 18th of November in your calendars as WSI conversion architecture expert, Doug Schust, conducts two free sessions discussing the art of persuading your website visitors to complete your onlin

November 18, 201013:00to14:00 Read More →


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Digital Marketing Success Story: Wall Street Institute

Posted by Hugo Valderrama On October - 10 - 2010

This particular success story is short but powerful. The Wall Street Institute started its business of providing English lessons in a very small office in Bogota, Colombia. They quickly decided to have an active online presence, aiming to develop a website, a massive email-based campaign and a comp

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