Afraid of Pandas? Meet the Newest Beast in Search – Google Penguin. Just when you thought you were safe from Google updates, along comes another beast in Google Penguin. A few months ago we did an article outlining how you can protect yourself from Google Panda. Google actually released another

Content Marketing Tip: Think ahead of the pack by marketing to the back-to-school crowd today. Last week we discussed putting together a content calendar for your digital marketing plan. One of the important points to remember when dealing with time-sensitive material or seasonal activities is to t

Create a map to a successful digital marketing strategy with an editorial calendar. Isn’t That a Publishing Thing? Your company’s blog posts and written social media efforts may be online, but it doesn’t mean you shouldn’t think like a traditional “publisher”. One o

Simple and important tips that will make your headline stand out from the crowd. Getting visitors of your blog to keep reading past a headline is an intricate recipe of hitting just the right emotional strings. You could have the world’s most innovative and brilliantly composed blog post, but if

Anyway you look at it, if you really want your website to be a success, you must have a strategically worked out digital marketing plan regarding your website visitors and what action you want them to take. Most other companies with websites don’t do this so you can set yourself apart from th

Landscape Management: “Web Marketing in the Green Industry” (November 28, 2011) Kevin Dean – a WSI Internet Marketing Consultant based out of California, USA – was recently featured in a Landscape Management article speaking about the best online practices for landscape professionals. As wi

To interact with your website visitors is very powerful in any website and digital marketing strategy.  Traditional media like TV, newspapers and radio can customize responses to each visitor as there is no interaction involved.  There’s a couple of ways to make your website interactive

I sometimes get fixated on traffic generation techniques like SEO and PPC and Social Media in my articles, but that is only half the equation. What visitors do once they get to your website is purely the result of what they see on the site. In the last few years Search Engine Marketing and Social M

Well actually his name was Mark, and he didn’t have a British accent, but the ensuing discussion was pretty accurate (sort of)… The cardinal rule of effective web design is to design for your target audience…not yourself. There are of course industry best practices…tempered with common