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Archive for the ‘Search’ Category

Improve Your Organic SEO Rankings with Blogging

Posted by Francois Muscat On November - 13 - 2010

Business blog marketing is very different than personal blogging.  Business blogging is focused and it is done with a purpose.  Business blog marketing is a powerful method to improve your website search engine rankings.  This can also bring your website targeted visitor traffic. SEO

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What is a Long Tailed Keyword… and Why Do I Want One?

Posted by Chuck Bankoff On November - 12 - 2010

No the keyword “alligator” would not qualify… unless of course you sold alligators. Even then that single word is not what I am referring to. “alligator shoes” is better, but not quite the long tail I was looking for. How about “alligator shoes for women”? Now we’re heading in the r

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Pay Attention to Google Place Search!

Posted by Alison Lindemann On November - 10 - 2010

Google has recently launched Place Search, which is a variation on local search results that organizes information around specific locations, with the idea of making it easier to make comparisons and decide where to go.  The result is that it is absolutely critical that local businesses have optim

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5 Steps to Improving your Content Strategy

Posted by David Duncan On November - 8 - 2010

With all of the social media sites out there a very common question I get asked is what should I write about? I have talked about creating the right message, pacing yourself and planning a calendar in a previous blog post “How to Create a Steady Stream of Great Content.” And here are a few step

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To All Local Businesses: Take Notice of Google Place Search Changes!

Posted by Maribel Guiste On November - 5 - 2010

Just last week Google revealed the latest shift in its local search strategy and introduced a new, re-vamped version of Google Places called Place Search. This is a shift that may soon be felt – if not already – by any business focused on outshining their local competitors on the search engines

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How Much is Your Customer’s Life Worth?

Posted by Chuck Bankoff On October - 25 - 2010

No I’m not talking about a contract hit or an intervention. I’m talking about looking at a more appropriate way to measure your digital marketing ROI. A typical mistake most marketers make is to overlook the amount of revenue a customer brings in over the lifetime relationship. This info is imp

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How to Create A Steady Stream of Great Content

Posted by David Duncan On October - 19 - 2010

With so many social media sites out there, blogging, tweeting, YouTube – the Internet is littered with a veritable treasure trove of usable content for savvy marketers. Yet for the uninitiated, knowing where to start can prove a daunting task. Whilst it can be tempting to grab the nearest social

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Strategic SEO Programs v. One-Time SEO Events

Posted by Chuck Bankoff On October - 18 - 2010

One-time search engine optimizations are rarely effective unless they are for a localized “niche” or non-competitive market that is tightly geo-targeted (like a chiropractor doing business in a single town). Just putting your meta-tags into the code is still considered industry best practice, b

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Great Online PR Tools: Public Speaking & Video Sharing

Posted by Tracy Spence On October - 16 - 2010

Public speaking is face-to-face, but you are the focus of attention for a length of time. You are literally the face for your company; the representative. Generally, for these events you prepare well, you make sure you look your best, you create great presentations and you practice what you are goi

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Going Viral With the WSI Old Sites Guy

Posted by Maribel Guiste On October - 15 - 2010

Consumer-Created Viral Videos Chances are you’ve already seen many of the viral videos that have been circulated between your family, friends, or co-workers. Think of videos like the Numa Numa Dance, Crush on Obama, or the Cigar Man. The success of these videos is because of person-to-person onli

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