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Archive for the ‘Search’ Category

Tools to Help You Research and Write Better Blog Topics

Posted by Francois Muscat On February - 23 - 2011

There is quite a big number of great digital marketing tools available that can help you while you are writing and researching new blog topics.  Business blog marketing is all about reaching targeted audiences and these tools can definitely help you write pertinent, current and interesting inf

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Free Webinar! Understanding Pay-Per-Click Advertising

Posted by Ron McArthur On February - 17 - 2011

We are continually on the lookout for the latest and most innovative digital marketing methods for amplifying your company’s online presence. So it’s only fitting that our next free webinar outlines the how-to’s to ensure your online advertising efforts are effective. Entitled “Understandin

March 10, 201113:00to14:00 Read More →


Category: Events, Search, Webinar
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Don’t let the “S” in SEO stand for Sucker

Posted by Chuck Bankoff On February - 10 - 2011

A personal friend of mine…an attorney, told me that he contracted with a search engine optimization company, (let’s call them the “Mellow” Pages) because they claimed to specialize in search engine optimization for personal injury attorneys. $6,000 later he was asking me why he was get

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Betty Wants to do SEO Herself…

Posted by Chuck Bankoff On January - 20 - 2011

Who is Betty you might ask? Well in fairness, there is no Betty. She is a culmination of a few of our clients who underestimate the expertise and time commitment it takes to successfully market their business on the Internet. I recently had a light-hearted moment with a client who informed me that

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Google Places Update

Posted by David Duncan On January - 19 - 2011

Google recently announced key changes to the way local search results are displayed and the first page results have dramatically changed as a result. What does this mean for local businesses then? Let’s review Google’s explanation: “…a new kind of local search result that organ

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Today was the encore session of our special webinar: “How Google’s New ‘Place Search’ Feature Impacts Your Business – Learn to Stay Competitive.”  As always, it was a great turnout and WSI is more than happy to facilitate these educational forums aimed to keeping your business on the f

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Earlier this week we conducted a special webinar geared to educating businesses on how to stay competitive online in light of the recent changes made to Google’s local search. And now set for December 1st, we’ve scheduled an encore session of this special webinar “How Google’s New ‘Place

December 1, 201011:00to12:00 Read More →


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Does My Low Click-Through-Rate Cost Me More?

Posted by Chuck Bankoff On November - 25 - 2010

The great thing about Pay-Per-Click (PPC) is that you only pay when someone who is looking for your products or services actually clicks on your ad and goes to your website. If only a few people who search on your keywords actually click through, no big deal right? After all, you are only paying fo

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Who Links To Your Site Matter…A Lot

Posted by Chuck Bankoff On November - 19 - 2010

It’s no secret that search engines evaluate who is linking to your website to establish how important your website is within your own industry. WebPages that are linked to more frequently are weighted higher by search engines and are more likely to be visited. Inbound links or “back links” ar

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In light of Google’s recent changes to the local search game with the launch of “Place Search,” many business owners are starting to re-visit their digital marketing strategy. And since it appears to be a significant step closer to an online version of the Yellow Pages, you are likely to ask

November 23, 201011:00to12:00 Read More →


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