Afraid of Pandas? Meet the Newest Beast in Search – Google Penguin. Just when you thought you were safe from Google updates, along comes another beast in Google Penguin. A few months ago we did an article outlining how you can protect yourself from Google Panda. Google actually released another

Tumblr is next on the list to be adding “ads” to their strategy. As if there wasn’t enough choice before when it comes to adding social ads to your digital marketing strategy, Tumblr announced this week that it will be launching ads, or rather “Radar promotional features” on their d

As our digital PR strategy changes, it may be time to give that traditional press release a facelift. There was a time when sending out a press release was a great way to get noticed. Once a release was sent to listed media outlets, odds were pretty good the event would create some interest. These

Let someone else do the blogging while you sit back and reap the links. It’s no secret that writing a guest post for someone else’s blog can bring in some pretty nice link juice. But, you should also remember the reverse is true as well: A great guest post from someone else on your blog can be

Getting found online gets a lot more social with Bing Linked Pages. A month or so ago, we told you about Google’s foray into the social search ring with Google Plus Your World. Now, Bing has come to the table with Linked pages – and has brought a few friends with it. Control your Online

Adding an infographic to a marketing plan is now a breeze for just about anyone – graphic designer or not.  Infographics were once a thing reserved strictly for really great graphic designers. Now, with the release of the Visual.ly Create, anyone can turn stats and facts into beautiful works

Think a successful eBook means just good writing? There are more things to think about than the words on the page. If you have a talent for piecing together words and interesting ideas – than an eBook may just be your ticket to PR stardom. A well-written eBook is a perfect complement to a digital

Earlier this week on their blog, LinkedIn announced the arrival of their “Follow Company” button.  So, what exactly does this mean for business owners? Although LinkedIn is still seen primarily as a recruitment site, they are making changes toward being a more social media-friendly outlet for

Writing your blog blindly may mean you’re missing out on an important aspect of a functioning social media plan – blog analytics. If you have been blogging for awhile, how do you measure if your efforts are successful? What topics on your blog are read the most? Following your blog stat

Is what you write on your blog and in Social Networks worthy of being read by millions? The bottom line in business blog marketing is that nothing builds a greater following of regular readers than adding new fresh, interesting and regular content. You need to take every opportunity to provide a go