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Archive for the ‘Search’ Category

Changing Landscape of SEO

Posted by Krista LaRiviere On September - 28 - 2012

The search engine optimization (SEO) landscape has changed drastically over the past decade.  In the early days of the Internet, search engine optimization was centered on the basic elements of web design, keyword selection, backlinks and placement.  Today, there are numerous additional factors t

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Category: Search
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Understanding Backlinking for SEO: The DOs and the DON’Ts

Posted by Krista LaRiviere On August - 22 - 2012

When I talk with prospects and clients our conversations usually include standard SEO topics such as keyword phrases, content strategy, competitor analysis, social media, analytics, and the one topic that ‘links’ all these together – backlinking. That is, incorporating keywords into backlinks

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Category: Search
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What Google Penguin Means for Your Online Marketing Activities

Posted by Maribel Guiste On May - 2 - 2012

Afraid of Pandas? Meet the Newest Beast in Search – Google Penguin. Just when you thought you were safe from Google updates, along comes another beast in Google Penguin. A few months ago we did an article outlining how you can protect yourself from Google Panda. Google actually released another

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Category: Search, Site
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Keep an Eye On Social Advertising: Tumblr Ads on the Horizon

Posted by Maribel Guiste On April - 27 - 2012

Tumblr is next on the list to be adding “ads” to their strategy. As if there wasn’t enough choice before when it comes to adding social ads to your digital marketing strategy, Tumblr announced this week that it will be launching ads, or rather “Radar promotional features” on their d

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Category: Search, Social
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Online Reputation: Has the Role of the Press Release Changed?

Posted by Maribel Guiste On April - 18 - 2012

As our digital PR strategy changes, it may be time to give that traditional press release a facelift. There was a time when sending out a press release was a great way to get noticed. Once a release was sent to listed media outlets, odds were pretty good the event would create some interest. These

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Category: Search, Social
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Link Building: How to Get a Guest Post on Your Blog

Posted by Maribel Guiste On April - 16 - 2012

Let someone else do the blogging while you sit back and reap the links. It’s no secret that writing a guest post for someone else’s blog can bring in some pretty nice link juice. But, you should also remember the reverse is true as well: A great guest post from someone else on your blog can be

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Category: Search, Social
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Give Your Reputation A Social Boost With Bing Linked Pages

Posted by Maribel Guiste On April - 10 - 2012

Getting found online gets a lot more social with Bing Linked Pages. A month or so ago, we told you about Google’s foray into the social search ring with Google Plus Your World. Now, Bing has come to the table with Linked pages – and has brought a few friends with it. Control your Online

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Category: Search, Social
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Build an Infographic Easily With Visual.ly Create

Posted by Maribel Guiste On March - 16 - 2012

Adding an infographic to a marketing plan is now a breeze for just about anyone – graphic designer or not.  Infographics were once a thing reserved strictly for really great graphic designers. Now, with the release of the Visual.ly Create, anyone can turn stats and facts into beautiful works

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Category: Search, Social
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Is it Time to Write an eBook?

Posted by Maribel Guiste On March - 5 - 2012

Think a successful eBook means just good writing? There are more things to think about than the words on the page. If you have a talent for piecing together words and interesting ideas – than an eBook may just be your ticket to PR stardom. A well-written eBook is a perfect complement to a digital

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Category: Search, Social
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LinkedIn Adds Their “Follow Company” Button

Posted by Maribel Guiste On March - 1 - 2012

Earlier this week on their blog, LinkedIn announced the arrival of their “Follow Company” button.  So, what exactly does this mean for business owners? Although LinkedIn is still seen primarily as a recruitment site, they are making changes toward being a more social media-friendly outlet for

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Category: Search, Social
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