Marketplace startups are making quite a splash right now. But what does that have to do with the digital marketing plan of a business owner? More than you think. Zaarly has been on the scene for a few months now, but it continues to make news by evolving its services. Most recently, Zaarly added a

Why leave your meeting up to chance, when you can leave it up to Forecast? Location-based social applications have been enjoying a fair amount of both popularity and publicity, but there seems to be a gap. With Foursquare, you check in where you are with the idea that perhaps one of your friends wi

Impress your clients and colleagues with these new mobile marketing replacements for the business card. Imagine yourself at an industry event. You’re having a wonderful and insightful conversation about technology and the exciting world of digital marketing. Then, when it’s time to exchange inf

When it comes to digital marketing, the tools we’ve had to work with have always been interesting, but this one is actually way more fun than most.  Limited only by your imagination, it’s essentially free and almost anyone can adopt it! QR Codes (abbreviation for “Quick Response” Code) is

Keep these mobile marketing strategies top-of-mind when developing your 2012 digital marketing plan. While creating a digital marketing plan for 2012, social media is probably at the top of the list. As important as social is to your strategy as a whole, it works better supplemented with other tool

Google reports that about 1 in every 7 searches on the Internet are from a mobile device such as a Smartphone or iPad. By 2013 there will be more searches from mobile devices than from desktop devices. In fact 25% of Internet users around the world are “mobile only” right now, yet few websites

Learn All About Social Location Mobile Marketing aka “SO-LO-MO” | Download Now I’m happy to announce that our upcoming webinar of the same title now has a great new whitepaper to go along with it. Written by WSI Consultant Francois Muscat, “Social Media & Mobile Marketing Collide: Overv

Recent Launch of Facebook Deals Boosts Mobile Marketing Potential for Businesses Take notice of the latest smartphone application to hit the stage! Released in the U.S approximately 6 weeks ago - and more recently launched in Canada - Facebook Deals aims to connect your consumers to discounts

The use of mobile devices or ‘smart phones’ has increased exponentially over the last few years. Thanks mainly to Apple’s pioneering iPhone, which uses a simple but revolutionary touch-screen interface, staying online on-the-go is now easier and faster than ever before. So what do