Why do we need content marketing? Because sales are going down and marketing initiatives like cold calling no longer works, which is why you need more inbound marketing tactics. What is content marketing? It’s about understanding what information your customers need to know about your products an
There are five things that always exist on a successful landing page: 1) Headline 2) Demonstration (if you don’t have pictures or descriptions on what the visitor has to do on the page, they will leave) 3) Value – there has to be a reason why they should choose you ins
The three most important aspects of internet marketing: Influence: One thing I always talk about is how influence is changing all the time. You need to find the right people who will mean something to your clients. In the past, if you wanted to influence people you would buy an ad in a new
[caption id="attachment_6385" align="alignnone" width="250" caption="Erik Qualman, founder of Socialnomics"][/caption] We’re in the midst of one of the biggest shifts we’ve ever seen. We go through shifts all the time, from ecommerce and portals to mobile – and now social media is prov
Year in Review It’s amazing how some of our Internet Consultants have been with WSI for such a long time. One of the reasons I am standing here today is because of the community. Many of our international team of Internet Consultants have been with the company for many years and we’re always in
Welcome to the WSI Global Convention! It’s Day 1 and we’re looking forward to hearing from Doug Schust, Avinash Kaushik and Eric Qualman. Follow this blog to find out what’s happening and the E & I Convention this year! AKPC_IDS += "6375,";
WSI Internet Franchisees set to convene on April 1-3 for annual Excellence & Innovation Convention In just 1 week WSI’s worldwide network of Internet Marketing Consultants will be gathered in Birmingham, UK, for our annual Excellence & Innovation Convention. WSI’s global conventions alw
April 1, 2011toApril 3, 2011 Read More →
What does your ‘Google Resume’ say about you? Take a moment and think about your last purchases. You may have bought a car, booked a vacation, hired a plumber or carpet cleaner, or perhaps you bought concert tickets. As you went through the purchase process, did you have positive interactions o
Today, it’s hard to discuss future marketing plans without mentioning social media. From 2009 to 2010, the adoption rate of social media doubled among small businesses 1. Additionally, 1 in 5 small businesses are integrating social media into the marketing strategy now with the belief that th
No I didn’t make that up, but I can’t think of a better way to say that as a Digital Marketing Professional it’s essential to have the right tools for the job. In preparation for our WSI Global Convention this week in Miami, USA, I will be sharing a variety of my most useful tools that my tea
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