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About: Krista LaRiviere

Krista LaRiviere is the Cofounder & CEO of gShift Labs. Krista founded gShift because she believes that agencies should have control over their clients’ SEO campaigns just like they have control over email marketing and paid search. Krista speaks and writes about the ever-changing SEO landscape.

Prior to founding gShift, Krista was the Cofounder & CEO of both cgk Technologies Group and Hot Banana Software which were acquired by Lyris, a US email marketing company.

Krista holds a degree in Economics, a Bachelor of Business Administration (Honours) and a post-graduate degree in Information Technology. She has been recognized by numerous organizations for her leadership and business success including being awarded Barrie’s Business Woman of the Year, named by the BDC as one of Canada’s Top Ten Young Entrepreneurs and honoured by Nipissing University as Alumni of the Year for success in her chosen career. While not working, Krista spends time with her family, is an active Rotarian and sits on a handful of volunteer boards including the York Technology Association.

Reach Krista LaRiviere on:


Twitter: @KristaLariviere



About gShift Labs

gShift Labs’ industry leading, patent-pending software system, Web Presence Optimizer™, is helping agencies across North America and globally track, monitor, measure and report on an entire web presence for improved SEO results. Founded in 2009, gShift Labs is changing the way people think about and perform organic search optimization. 

gShift has received industry recognition including YTA StartUp of the Year, CIX Digital Media winner and named to the Branham300 Up and Comers List. Hundreds of companies use gShift’s SEO software system.

For more information, please contact us at 1-866-743-5960 or, or visit us at

Latest Posts by Krista:

  • Changing Landscape of SEO, 28 Sep 2012 in Search
  • Understanding Backlinking for SEO: The DOs and the DON’Ts, 22 Aug 2012 in Search
  • 8 SEO Benefits of Pinterest in your Web Presence, 25 Jul 2012 in Social

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