There’s still some cloudiness when it comes to properly calculating social media ROI, but it’s worth investigating. Social media is a big part of your business’ digital marketing strategy. With all the social platforms sprouting up and taking off (Facebook, Twitter, Pinterest), the possi
Create a map to a successful digital marketing strategy with an editorial calendar. Isn’t That a Publishing Thing? Your company’s blog posts and written social media efforts may be online, but it doesn’t mean you shouldn’t think like a traditional “publisher”. One o
Adding an infographic to a marketing plan is now a breeze for just about anyone – graphic designer or not. Infographics were once a thing reserved strictly for really great graphic designers. Now, with the release of the Visual.ly Create, anyone can turn stats and facts into beautiful works
Too busy to watch what people are saying about you on Twitter? TweetAngel may have a solution. As much as social media can boost the visibility of a business, it also opens a bit of a pandoras box. Once you invite customers to tweet about your business, you have to prepare yourself for the possibil
Marketplace startups are making quite a splash right now. But what does that have to do with the digital marketing plan of a business owner? More than you think. Zaarly has been on the scene for a few months now, but it continues to make news by evolving its services. Most recently, Zaarly added a
WSI is proud to announce the opening of our newest Regional Master Franchise Office in Paris, France! As digital marketing continues to grow into a mainstream ideal, it becomes imperative for WSI to branch out to new locations all over the world. We’re very excited to announce our most recent exp
Think a successful eBook means just good writing? There are more things to think about than the words on the page. If you have a talent for piecing together words and interesting ideas – than an eBook may just be your ticket to PR stardom. A well-written eBook is a perfect complement to a digital
Is the addition of the Facebook Timeline a dream or nightmare for the marketer? Well, that’s actually up to you. Traditionalists take note: Just when you thought you had a handle on Facebook, it’s going to change the way Brand Pages will function. On March 30th, Facebook will be switching a
Earlier this week on their blog, LinkedIn announced the arrival of their “Follow Company” button. So, what exactly does this mean for business owners? Although LinkedIn is still seen primarily as a recruitment site, they are making changes toward being a more social media-friendly outlet for
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