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Archive for December, 2010

Offline Conversions – Measuring Phone Calls

Posted by Chuck Bankoff On December - 29 - 2010

One thing that many businesses overlook is how important offline conversions are. When reviewing the success of your SEM program, you should remember that often times people find you on the Internet, but choose to visit your place of business or simply call instead of using the Internet to make th

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Local or international social networks?

Posted by Francois Muscat On December - 22 - 2010

Social networking (Web 2.0) channels such as LinkedIn and Facebook have exploded in popularity and they are growing continuously in the digital marketing realm. There are literally thousands of international social networking channels to choose from each with their own specialities and niches. So

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I am running out of ideas for my blog! (Part 1)

Posted by Tracy Spence On December - 16 - 2010

When we start to blog, our minds are full of great ideas. We are keen and enthusiastic. As we go further down the line, and we know we should be blogging on a regular basis, we come up against “writers block” or in our case “bloggers block”. So where do we start to look for ideas? Here are

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Category: Social
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Where is the Limit of Facebook?

Posted by Alejandro Odio On December - 15 - 2010

In a recent article published in FayerWayer by Cony Sturm, he presents a world map, in which the countries where Facebook is the social media market leader are shown. This leadership is gained by having the highest market share within the social media options in the related country.  Even though y

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What Are Key Performance Indicators?

Posted by Chuck Bankoff On December - 14 - 2010

Key Performance Indicators (KPI) are the metrics most indicative of how well your digital marketing campaign is performing. These are the big things that “move the needle”. For example: if you have a high “Bounce Rate” (visitors come to your website and never go beyond the landing page) tha

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Last week WSI held our last webinar of 2010! It was another excellent educational session and a great way to end the year of our Internet Marketing Expert Series. Facilitated by Constant Contact, an Authorized Supplier to the WSI Internet Franchise network and a leading provider of email marketing

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Category: Social, Webinar
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Twitter Benefits in a Nutshell

Posted by Francois Muscat On December - 10 - 2010

Over the weekend one of my family members asked me a question “What’s the benefits of using Twitter?” I have decided to put a short post together outlining some of them. I mostly use Twitter for researching and to promote my content. Usually when I have written a new post, I

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Anatomy of a Facebook Business Page

Posted by Chuck Bankoff On December - 7 - 2010

Just like the IRS insists that you separate your personal finances from your business finances, the same is true with your Facebook Personal page and your Facebook Business Page. Sure, it’s OK to have fun on your business page; in fact, it’s desirable. But at the end of the day, it does represe

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Category: Social
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We are less than a day away from WSI’s last free webinar of 2010, “The Power of Email Marketing and Social Media Marketing.” And just in the nick of time, is the release of our complimentary whitepaper to supplement the invaluable insights and tips to be shared during tomorrow’s webinar ses

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What social media tools are you most likely to use?

Posted by Francois Muscat On December - 2 - 2010

Social Media (Web 2.0) can be found almost everywhere on the web.  The online viewing public has shifted towards a more social media approach and many popular search engines are already incorporating social media results in their complex search engine algorithms. Even though Social Media (Web 2

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