You probably already know that before you decide to hire a digital marketing expert, there are a few preliminary steps you need to take. Before any contracts are signed, be sure you’ve grilled them on the issues and marketing concerns specific to your business’ online needs. After all, you don
There are countless efforts amongst the entire WSI Internet Franchise network to provide innovative digital marketing solutions, tips, techniques and education to professionals and business owners from all different industries. And recently WSI Internet Franchisee Larry Patrick lent his digital mar
We’ve always known that web content is an important aspect to digital marketing; now there’s a book to prove it. The Yahoo! Style Guide, released July 6th, is the first publication of its kind to cover writing topics specific to the world of online media. The book is based on Yahoo!’s
LinkedIn is a business network that has grown exponentially over the past few years and the reason for this is that it is an invaluable digital marketing tool for finding people who can help you to reach your goals. One of the main benefits of using LinkedIn is that it helps you to discover the rel
Last week we received some great news as it was announced that our WSI Internet Franchise has been nominated to take part in Canada’s 50 Best Managed Companies Program. Needless to say, everyone at our head office in Toronto and across our entire Internet franchise network is honored to be amon
In your own business you will find new and inventive ways of “outdoing” your competition. “Conquesting” has been around for a long time, but because of the Internet, it has made a comeback and it needs to be managed. It sounds good for you, but can turn things around. And when you are on th
Regardless of your profession or industry, it’s easy to understand why you always need to be aware of your audience and their needs. No matter who you’re educating, speaking to, writing to, or presenting to, you need to always be focused on how your message applies to your audience’s interest
Blogging is one of the best digital marketing methods used to increase your Internet visibility (you’re reading this aren’t you?). Being a “guest blogger” on someone else’s blog just increases your reach that much more. Not only does it give you instant exposure to someone else’s audien
We’ve already scheduled next month’s free Internet marketing expert webinar, and this particular digital marketing topic aims to teach you how to effectively convert your website traffic into paying customers. Facilitated by Chuck Bankoff, it’s set for Wednesday, September 15, 2010, and it’
September 15, 201014:00to15:0017:00to18:00 Read More →
One of the questions I am constantly asked is what makes great content? We have all heard the expression that “Content is King” but how do you go about getting the content out there so that others will engage with it? The key is to make sure you have a concrete digital marketing strategy for de
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