Content marketing, much like SEO and social media marketing, is a snap if you have the right tools and techniques to reach your desired audience. Read on for some “gotta have ’em” strategies for content marketing in today’s new media world. Content Marketing Tools The tools for content mark
I can say with confidence that the WSI Internet Franchise Network is full of franchisees who truly exemplify the entrepreneurial spirit and the resilience needed to succeed as business owners. Especially in the unsteady market we’ve experienced these past few years. WSI Internet Franchisees reco
You should be keeping an eye on the Internet to see if your personal name, brand name, or your registered Trademarks are being discussed. There are lots of digital marketing tools available to help you. Social sites have helped and hindered many businesses and professionals. Social networking sites
Thank you to everyone who was able to join us yesterday for this month’s free webinar “PR on a Shoe String.” Facilitated by one of WSI’s PR and Social Media experts, Tracy Spence, this special webinar tackled some best-in-class business strategies on how you can generate PR campaigns on a
I was running a one-day workshop for a company recently on the use of LinkedIn to find new clients and we were discussing how to increase your number of contacts quickly and make your profile more visible to everyone. One of the first things to do is join some groups that have people in them that a
At the upcoming WSI Internet Franchise Global Convention in Miami, USA, we’re also organizing an annual charity golf event on September 23rd, 2010. And this year we’re inviting businesses of all sizes and industries in various regions around the globe to get involved by sponsoring the event and
September 23, 2010 Read More →
When it was first thrust into the spotlight in 2007 at the South by Southwest music festival in Austin, Texas, Twitter looked like it was going to be the pet rock of social media: A cute, trendy, much-talked-about fad that would quickly end up in the time capsule. Three years later, Twitter has pr
When looking to buy something new, we all have our little rituals. Some pour over the online reviews before purchasing. Some take it home and play with it but hang on to the receipt. A large number of us, however, can’t be bothered to research or comparison shop; we grab the first thing we see an
As digital marketing strategies become more prominent in your business’ overall marketing mix, you’ll soon realize (if not already) that online networking via social media platforms is integral to your company’s visibility. In the first part of my social networking tips, I offered two tips to
The sheer amounts of press/buzz generated by the topic of social media marketing could be enough to keep you and your business away from the whole game entirely. With Facebook, LinkedIn, Twitter, MySpace, FourSquare and beyond, it’s more than a tad overwhelming. Yet in today’s market, socia
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