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Archive for June, 2010

SEO Mystery Explained – Link Building Part 2

Posted by Andre Savoie On June - 30 - 2010

5 Tips for Getting Started In Link Building We explained in a previous post why it is important to build links to your website.  But after reading that post you are probably wondering “how, exactly, can I get started building links to my site?” To be honest, there is no surefire, quick

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Category: Search
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Today WSI held another free webinar as a part of our ongoing Internet Marketing Expert Webinar Series. But for the first time ever we had two WSI Search Marketing Strategists facilitating the session: Neal Lappe and Chris Leone.  Both Neal and Chris held two one-hour sessions providing attendees w

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Category: Search, Site, Webinar, Whitepaper
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Here are the next two mistakes websites often make that get them very low search engine rankings. If you omit these from your website, consider yourself – and your business’ digital marketing plan – way ahead of the game! 4. Poor Link Popularity Ultimately, you want your site to be ‘popul

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Category: Search
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WSI in The News: Looking Fit Online Magazine

Posted by Ron McArthur On June - 26 - 2010

This week I was featured in the Looking Fit online magazine discussing the surprising similarities between website design and tanning! Believe it or not, there are many digital marketing design tips that can be taken straight from the salon. And it could all help you build “The Right Web Site for

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Category: WSI Internet Franchise In The News
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Finding a great headlining story

Posted by Tracy Spence On June - 25 - 2010

A great success story from or about your business that you’d like to feature on any of your digital marketing platforms will have many of the same features in any popular medium. The audience and your customers will look for several things from it. These are likely to include: News: a new an

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Category: Social
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SEO Mystery Explained – Link Building Part 1

Posted by Andre Savoie On June - 24 - 2010

Our SEO Explained Series covers a variety of popular topics that business owners want to understand.  And link building is another one of those digital marketing topics that can frighten the average business owner.  For people who do not work in the Internet industry, the idea of actually “buil

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Category: Search
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How to get your Online Press Release Found

Posted by David Duncan On June - 23 - 2010

Press releases were all about informing TV and print media about a new product or service, but the landscape has shifted; words are still important but you need more than standard marketing rhetoric to stand out. You need to provide information that engages and is of interest to your readers. But,

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Category: Social
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Complimentary Whitepaper: Analytics Data & PPC Optimization

Posted by Ron McArthur On June - 22 - 2010

Your business’ website – no matter how informative or attractive it is – will be of no use or value to you if only a handful of people ever visit it. And with the recent explosion of digital marketing activity, establishing a strong online presence for your company has never been more importa

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Category: Whitepaper
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Hopefully you took away some helpful tips from last week’s list of ineffective optimizing mistakes that many websites make. And this week there are two more common mistakes to add to your list of digital marketing No-No’s… 6. Ineffective Optimizing – Overused Keywords Overusing keywords

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Category: Search
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Social Media Rants On!

Posted by Tracy Spence On June - 18 - 2010

Social Media is a bit of a nightmare for some companies. They either turn off access to any Social Media type website, they deal with the backlash as it happens, or they train their staff on how to use Social Media effectively and professionally. An example of backlash: an office Casanova dated sev

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