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Archive for May, 2010

Search, Surf & Social…a Love Story

Posted by Chuck Bankoff On May - 31 - 2010

I recently had the pleasure of listening to a good friend of mine and Co-Founder of ReachLocal, Nathan Hanks, talk about the digital marketing relationship between searching the web, surfing the web, and socializing on the web, and how they are all related to how consumers make decisions about buyi

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Category: Social
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LinkedIn Advanced People Search

Posted by Gene Bonanno On May - 29 - 2010

Social network sites are about adding a quantity of “friends,” however LinkedIn is more about “quality.” Your connections are a direct reflection of your business so you want to be intelligent about how you add new contacts. Build connections intuitively using the Advanced People Search on

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Website Content 2010 Is there anything worse than clicking on a site to find it was last updated in 2007?  If you answered YES to this question, then you are now one step closer to becoming an “SEO Expert with a Real Job.” Web users in 2010 are really getting savvy.  This makes it even more

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Category: Search
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Add a Little Buzz to Your Local Marketing

Posted by Alison Lindemann On May - 26 - 2010

When running a local marketing campaign, many business owners fail to forget two of the most important aspects of a campaign: defining the demographic and tracking results. With traditional marketing methods, it’s like having a one way conversation and trying to blast your message out to everyone

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Category: Search
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10 Social Networking Tactics for Business

Posted by David Duncan On May - 25 - 2010

The growth of social media has exploded on to the web – and there are no signs it will be slowing any time soon. While Tweeting, poking and tagging may primarily be consumer-based activities, it would be unwise to assume there are not social network marketing opportunities to help promote your bu

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Webcasts and Podcasts

Posted by Tracy Spence On May - 24 - 2010

The biggest nerve we have in our body is the Optic Nerve. So, if we can show people what we mean through unique digital marketing tools instead of just asking people to read it by way of an article or a press release, then we stand more chance of people taking note of our PR. A webcast is simple to

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What “Not To Do” On LinkedIn

Posted by Gene Bonanno On May - 22 - 2010

Unlike Facebook or MySpace, LinkedIn is a completely professional forum.  No one needs to hear that you spent the day “cleaning up a messy kitchen” if you want to be regarded as a professional. In order to remain within the true essence and intention of LinkedIn, here are a few things you shou

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Choosing the Right Domain Name

Posted by Chuck Bankoff On May - 21 - 2010

There is a lot more to consider when choosing a domain name than once might think at first glance. Once you build your website, publish your domain name on collateral material and optimize it for search engines, you are somewhat committed… so better make a good choice up-front. In general, here a

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How Does Your Target Market Communicate?

Posted by Ron McArthur On May - 20 - 2010

When it comes to your customers’ media consumption habits, your customers no longer watch television commercials, or listen to the radio, or read magazines and newspapers. Why would they spend all that time on all those different (and slower) media outlets when everything is now at their fingerti

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Category: Social
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A few days ago, Jamshaid Hashmi – a WSI Search and Social Media Strategist – clarified what Surf or Turf actually means in the digital world and how his upcoming webinar will help you and your business better manage your client relationships and online reputation. But now, Jamshaid has also wr

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