WSI Digital Marketing Blog

Relationship marketing builds good long term relationships with your customers through regular communication channels. This means that it doesn’t happen over night. It is the building of customer relationships over a long period. People prefer mostly to do business with other people that they know and trust. And it can be easy to accomplish with the right digital marketing techniques. For instance, you can expand your relationship marketing using online tools such as social networks, blogs,... (more...)

In the spirit of WSI’s one-of-a-kind franchise opportunity – the “Investing in America” Program – we are recognizing some of the extraordinary individuals who are already a part of the WSI Franchise Network. And since one of the exclusive groups that this special program is available to is American Military Veterans, one particular WSI Consultant that comes to mind is Army Veteran, Ron Packer. Based out of California, Ron welcomed the challenge to open a WSI franchise back in 2003 and... (more...)

You probably already know that before you decide to hire a digital marketing expert, there are a few preliminary steps you need to take. Before any contracts are signed, be sure you’ve grilled them on the issues and marketing concerns specific to your business’ online needs. After all, you don’t want to waste your money, right? Here are a few questions to ask a digital marketing consultant to ensure you’re hiring one with the right expertise to give your business world class digital marketing... (more...)

There are countless efforts amongst the entire WSI Consultant network to provide innovative digital marketing solutions, tips, techniques and education to professionals and business owners from all different industries. And recently WSI Consultant Larry Patrick lent his digital marketing expertise to chefs and restaurateurs by writing a guest column in the mid-year issue of Foodservice East entitled “Feeding Your Online Appetite.” The competition in the foodservice industry is fierce – to say... (more...)

We’ve always known that web content is an important aspect to digital marketing; now there’s a book to prove it. The Yahoo! Style Guide, released July 6th, is the first publication of its kind to cover writing topics specific to the world of online media. The book is based on Yahoo!’s own in-house style guide developed by working web editors, writers and professionals. Yahoo!’s editors cover everything from basic grammar to how to write for an international audience. Keys to creating... (more...)

LinkedIn is a business network that has grown exponentially over the past few years and the reason for this is that it is an invaluable digital marketing tool for finding people who can help you to reach your goals. One of the main benefits of using LinkedIn is that it helps you to discover the relationships between people and the mutual contacts who can introduce you to other influential people. Also for people who run professional organizations or associations, LinkedIn will stimulate the dialogue... (more...)

Last week we received some great news as it was announced that WSI has been nominated to take part in Canada’s 50 Best Managed Companies Program.  Needless to say, everyone at our head office in Toronto and across our entire franchise network is honored to be amongst the hundreds of entrepreneurial companies across Canada to be chosen to compete for this recognition. The Canada’s 50 Best Managed Companies Program enforces a rigorous selection process with an evaluation of the caliber of management... (more...)

In your own business you will find new and inventive ways of “outdoing” your competition. “Conquesting” has been around for a long time, but because of the Internet, it has made a comeback and it needs to be managed. It sounds good for you, but can turn things around. And when you are on the receiving end, things are not so good. The Traditional Conquest This is where a business positions their advertisement (for example) directly next to that of their competition in order to benefit from... (more...)

Regardless of your profession or industry, it’s easy to understand why you always need to be aware of your audience and their needs. No matter who you’re educating, speaking to, writing to, or presenting to, you need to always be focused on how your message applies to your audience’s interests and intentions. Your audience will be diverse and, correspondingly, they may also be fickle! So generally, you’ll only have a few seconds to attract your audience’s interest. Importantly, this rule... (more...)

Blogging is one of the best digital marketing methods used to increase your Internet visibility (you’re reading this aren’t you?). Being a “guest blogger” on someone else’s blog just increases your reach that much more. Not only does it give you instant exposure to someone else’s audience and associate you with other highly respected bloggers, it also provides a valuable link back to your web property. Everyone wins; the blog gets some fresh new interesting content, and the guest blogger... (more...)