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28 Sep
Changing Landscape of SEO

Posted by Krista LaRiviere On September - 28 - 2012ADD COMMENTS

The search engine optimization (SEO) landscape has changed drastically over the past decade.  In the early days of the Internet, search engine optimization was centered on the basic elements of web design, keyword selection, backlinks and placement.  Today, there are numerous additional factors that contribute to search engine algorithms that determine page ranking or what is called web presence. What has happened? Firstly, the number of web sites, pages, blog sites and social media content has... (more...)

Category: Search
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22 Sep
Heard of the WSI Cycling Team?

Posted by Francois Muscat On September - 22 - 2012ADD COMMENTS

Have you ever seen cyclists racing down wooded trails, up busy streets or leisurely cycling across the countryside of the Great Lakes region? Then you might have caught a glimpse of the WSI Cycling Team. The team, which is co-sponsored by Team Active Cycling and Fitness of Battle Creek, MI and one of our Internet Marketing Consultants, Eric Cook, is in its first year of WSI sponsorship for 2012, althouh the team has been around for five years. They have continued to generate more interest and gain... (more...)

Category: General

15 Sep
Francois Muscat – Content Marketing

Posted by Francois Muscat On September - 15 - 2012ADD COMMENTS

Why do we need content marketing? Because sales are going down and marketing initiatives like cold calling no longer works, which is why you need more inbound marketing tactics. What is content marketing? It’s about understanding what information your customers need to know about your products and services. After this, you need to give them relevant content and educational content that persuades them that you are an expert in your field. Why do you need quality content? It develops trust Drives... (more...)

Category: WSI Global Convention

14 Sep
Carlos del Rio – Landing page optimization

Posted by Francois Muscat On September - 14 - 2012ADD COMMENTS

  There are five things that always exist on a successful landing page: 1)    Headline 2)    Demonstration (if you don’t have pictures or descriptions on what the visitor has to do on the page, they will leave) 3)    Value – there has to be a reason why they should choose you instead of your competitors 4)    Support 5)    Action – tell people what they need to do. There has to be a single call to action on your landing page – if you expect someone to do four different... (more...)

Category: WSI Global Convention

13 Sep
Avinash Kaushik: Incredible Digital Marketing, Powered by Data

Posted by Francois Muscat On September - 13 - 2012ADD COMMENTS

  The three most important aspects of internet marketing: Influence: One thing I always talk about is how influence is changing all the time. You need to find the right people who will mean something to your clients. In the past, if you wanted to influence people you would buy an ad in a newspaper – the internet has changed this. Experience: You need to create an amazing experience. How do you deliver such great joy to people that they come to you to give you money? Value: Many times, you... (more...)

Category: WSI Global Convention

13 Sep
Erik Qualman – Socialnomics

Posted by Francois Muscat On September - 13 - 2012ADD COMMENTS

Erik Qualman, founder of Socialnomics   We’re in the midst of one of the biggest shifts we’ve ever seen. We go through shifts all the time, from ecommerce and portals to mobile – and now social media is providing the biggest shift of our times. Social media levels the playing fields Digital life is very complex, but those who simplify it, win. Social media is almost more important for small and medium sized businesses because they don’t necessarily have the resources that larger companies... (more...)

Category: WSI Global Convention

13 Sep
Opening Address by WSI President, Doug Schust

Posted by Francois Muscat On September - 13 - 2012ADD COMMENTS

Year in Review It’s amazing how some of our Internet Consultants have been with WSI for such a long time. One of the reasons I am standing here today is because of the community. Many of our international team of Internet Consultants have been with the company for many years and we’re always in touch, networking and brainstorming together. Competition is changing and the market is shifting upstream, this is good news because it’s really getting better. Our clients’ needs are also changing... (more...)

Category: WSI Global Convention

13 Sep
WSI Global Convention

Posted by Francois Muscat On September - 13 - 2012ADD COMMENTS

Welcome to the WSI Global Convention! It’s Day 1 and we’re looking forward to hearing from Doug Schust, Avinash Kaushik and Eric Qualman. Follow this blog to find out what’s happening and the E & I Convention this year! AKPC_IDS += "6375,"; Read More →

Category: WSI Global Convention

22 Aug
Understanding Backlinking for SEO: The DOs and the DON’Ts

Posted by Krista LaRiviere On August - 22 - 2012ADD COMMENTS

When I talk with prospects and clients our conversations usually include standard SEO topics such as keyword phrases, content strategy, competitor analysis, social media, analytics, and the one topic that ‘links’ all these together – backlinking. That is, incorporating keywords into backlinks, writing press release content with backlinks, out-backlinking the competition, using social media as a backlinking source, and of course measuring backlinks with analytics. Why is backlinking so important... (more...)

Category: Search
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25 Jul
8 SEO Benefits of Pinterest in your Web Presence

Posted by Krista LaRiviere On July - 25 - 2012ADD COMMENTS

Just when you thought you had your social media strategy and web presence under control, yet another social networking site is becoming mainstream. Seven months ago it was Google+, now it’s Pinterest and it is gaining momentum in popularity as well as relevance in organic search. Pinterest is a social photo sharing website that has also been described as an online pin board. Its more than 10 million registered users, over 2 million of whom log in every day, “pin” photos, graphics, and videos... (more...)

Category: Social
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