WSI Internet Franchise Blog

WSI Digital Marketing Consultant Graham Buchanan’s article on Google+ for business was published in the January 2012 issue of Business Matters Eastbourne. It’s always exciting when a WSI Digital Marketing Consultant is seen in the news! Graham Buchanan’s article “Social Media Platform Should Stay on the Scene” was featured in the January 2012 issue of “UK Business Matters Eastbourne”. Graham’s article talks about how to leverage Google+ for business, including how to build a brand... (more...)

The WSI Franchise is proud to welcome the newest group of Internet Consultants to our global network! After weeks of pre-training, 15 entrepreneurs descended to our Toronto, Canada offices for the final steps to become certified Digital Marketing Consultants. Over 7 days of training, this group dissected the world of digital marketing with classes in search engine optimization, social media, website strategies, and the newest mobile marketing technology. The January class is yet another example... (more...)

Pinterest has slowly been staking a solid spot in the social media world. Although it’s best suited for personal use, a business may benefit from it as well. Remember your locker in high school or the bulletin board in your dorm room? It had pictures, ticket stubs and other neat tidbits you hoped others would see – and comment on. Take that idea and spin it in a web-friendly way – and you have Pinterest. See a photo on the web you like? “Pin it”. Comment on other interesting “pins”.... (more...)

With the free version of CoTweet on its way out Feb. 15th, it’s time to look at a few Twitter dashboard alternatives for your social media plan.  Simply using Twitter in its organic form is not enough to operate your social media strategy to its full potential. Many Twitter users use a Twitter dashboard like Cotweet to schedule tweets for a later date, monitor retweet analytics and run various accounts from one place. However, last week CoTweet announced that they are switching to a paid service... (more...)

WSI is proud to announce our newest Master Franchise has opened in Effretikon, Switzerland, geared towards the German-speaking regions of Western Europe. It keeps being proven that the world accepts the digital marketing age! We’re very excited to announce the opening of the newest WSI Master Franchise office in Effretikon, Switzerland. Operated by WSI Digital Marketing Consultant William Jacober, this newest office covers Austria, Germany, Liechtenstein and Switzerland, offering digital marketing... (more...)

Writing a guest blog means getting your name in front of a new audience and even gaining links for SEO. But, where do you start? Writing a guest blog not only helps your digital marketing plan by bringing in new links, but also gets your name in front of a whole new audience. However, there are a few things to remember before diving head first into the world of online guest blogging.     Before Submitting The first tip is to look for bloggers who are discussing a similar topic as you,... (more...)

Implement these social media and PR digital marketing tactics to give new life to your SEO plan. We all know that a digital marketing plan should contain various elements to work including social media, mobile marketing, search engine optimization (SEO) and quality content. If you’re looking to start integrating these aspects into a master plan, you can incorporate some of these ideas today. There’s only one rule: Don’t be shy. Become a Source. One of the best ways to position yourself in... (more...)

Mind your manners – proper “twitterquette” is as valuable in the Twitterverse as in the real world. Just because you’re not talking face-face with your customers when using social media tools like Twitter, doesn’t mean you can be less professional. And since it’s the New Year, let’s do a quick refresher of some Twitter etiquette points that may have gone to the wayside.     Let’s take a look at some social media tips for your brand’s Twitter presence: Say Thank You. When... (more...)

WSI Franchisee and Digital Marketing Consultant, Chris Schofield talks about the future of marketing  in Romania in Transilvania Business (Dec. 2011). We’re very excited that WSI Franchisee and Digital Marketing Consultant, Chris Schofield, was profiled in the December 29th, 2011 edition of Transilvania Business. Throughout the article “Marketingul Viitorului” by Alin Bolba, Chris discusses his background with WSI, and about how the demand for digital marketing continues to pick up in popularity... (more...)

Anyway you look at it, if you really want your website to be a success, you must have a strategically worked out digital marketing plan regarding your website visitors and what action you want them to take. Most other companies with websites don’t do this so you can set yourself apart from the rest of the pack.  Your website is your image to the world and can be a great business tool for sales and business leads. Website building tips Visitors: Always focus on your visitors.  People are... (more...)